How do I go about branding my Kajabi® website?

If you haven’t read the post titled “What is Branding,” definitely read that prior to diving into this one. This article discusses the visual side of branding, specifically how to go about branding your Kajabi®  website to house your online course.

Step 1: Design a logo using Canva or hire someone to design a logo for you. Use that logo in the header of your website as well as making it a favicon on every page. A favicon is the little icon you see at the top of this page in the web browser. Next to the favicon is the title of the web page you’re currently viewing. Each of your pages should also be titled to show up within the web browser to help with SEO, but that’s a whole other article.

Step 2: Choose three brand colors. Start by checking out your new logo. How about using a few colors within the logo to make your brand colors align with your logo. A cheater way of extracting the exact colors (hex color code) is by uploading your logo into the graphic design platform Canva then clicking on the color button at the top. The platform will draw out the colors and provide the hex color codes, which can then be used on your Kajabi®  website. Your three colors will be a base, accent and a neutral. It’s also helpful to add variation in hues for different design purposes. This article by 99 Designs goes more in depth about branding colors. Oh yes, they can also design your logo for you.

Step 3: Chose two to three brand fonts that work together. You’ll choose one to use in your headlines, another for the body of paragraphs, and an optional third as a more stylized font used for special occasions. Yes, these are the fonts that you’ll use on your website. Keep them consistent. This article by Visme has some great detail about choosing fonts.

Step 4: Upload images, lots of them. Nothing captures the attention of someone scrolling your website like interesting photos. You can grab excellent quality stock photos from the Canva platform. As much time as you likely put into copy (the words on your website), most people do not read long paragraphs and truly just scroll your website to determine whether or not they’d like to sign up for your weekly emails. Those weekly emails are where you should be putting most of your copy, not compacted into your website. Keep your imagery on brand. How do you want viewers to feel when they see your images? Also, remember those brand colors from step 2? Implement photos with your brand colors. Your website will stand out as professional right away. You’re going to surprise yourself.

Step 5: Make your website alive by adding magic. Websites don’t have to sit flat and one-dimensional. Adding design elements like animations where photos or text appear to move on a page will do wonders. How about creating a fifteen second delay pop-up box for viewers to get on your weekly email list? Add a video into the header of your homepage. Load faded background images behind blocks of text. Keep the eyes busy and wanting more!

Step 6: Browse other websites and see what it is that’s attracting you. What element of their website would you like your Kajabi® website to have? 

And please, reach out when you need help with redesign or rebranding of your Kajabi website!