How do I share my new course with the world?

If you haven't already started an email list, it is your job to start one today! Those followers on Instagram or Facebook are not yours. They are owned by another platform and if that platform disappeared, you would not have a single follower. Once a potential student lands on your email list, however, they're now yours to market to as you please.

Those online course creators you hear about who make seven million dollars a year have a list of hundreds of thousands of email leads. They often share freely that they’ve learned how to obtain leads quickly through paid social network ads.

Paid Google, YouTube, Pinterest and Facebook ads are the most common ways to bring awareness to your new course and grow your email list quickly, however, the ad must be written properly. Video ads do the best and instead of "selling" your product on the ad, you're instead offering a free mini course, PDF or eBook to the audience. They're going to give up their name and email in exchange for this free product you're offering.

Do not make the mistake of trying to sell your course directly to a cold audience through a paid ad. They do not know you. They don't trust you enough to give you money for something they're not even sure they need yet.

Your goal from a paid ad is to get people on your email list only. Through regular emails, you will share about you, your product and services, then eventually offer them your high ticket course. 

You see how that works?