How important is sending a weekly email to my list?

Establishing a strong connection with your audience is paramount. Stop emailing them and sadly, they forget about you. Sending once every quarter could cause your emails to be marked as spam since they no longer remember why they signed up.

Numerous reputable publications emphasize the significance of maintaining regular contact with your email list.

Harvard Business Review: Building Lasting Relationships

According to the Harvard Business Review, consistent communication is the foundation for building lasting relationships with your audience. Sending weekly or bi-weekly emails keeps your brand top-of-mind, fostering trust and familiarity. This continuous engagement helps in creating a loyal customer base.

MarketingProfs: Boosting Engagement and Retention

MarketingProfs stresses the importance of regular communication in boosting engagement and customer retention. Emails sent on a predictable schedule, whether weekly or bi-weekly, keep subscribers engaged and less likely to forget about your brand. This consistent presence reinforces your brand's value proposition over time.

HubSpot: Nurturing Leads and Conversions

HubSpot emphasizes the role of consistent emails in lead nurturing and driving conversions. Regular emails provide opportunities to share valuable content, educate your audience, and guide them through the buyer's journey. This nurturing process is crucial for turning leads into customers.

Forbes: Establishing Thought Leadership

Forbes underscores the importance of thought leadership. Sending regular emails allows you to showcase your expertise, share industry insights, and position your brand as a thought leader. A weekly or bi-weekly newsletter can serve as a platform to share valuable content that establishes your authority in your niche.

Mailchimp: Maximizing Audience Engagement

Mailchimp advocates for consistent communication to maximize audience engagement. Their research indicates that maintaining a regular email cadence improves open rates, click-through rates, and overall engagement. Subscribers become accustomed to your schedule, making them more likely to interact with your emails.

Conclusion: The Formula for Success

Reputable publications unanimously agree that sending regular emails is a crucial component of a successful digital marketing strategy. Whether it's Harvard Business Review emphasizing relationship-building, MarketingProfs highlighting engagement and retention, HubSpot focusing on lead nurturing, Forbes discussing thought leadership, or Mailchimp providing insights into audience engagement, the consensus is clear.

By establishing a consistent email schedule—whether weekly or bi-weekly—you not only stay connected with your audience but also nurture relationships, showcase expertise, and drive conversions.