Concise and Actionable. Every Tuesday.

Tomorrow is the first day of May already. My mom in Phoenix is hinting that it's the best time of year to road trip over for a visit.

Life hack of the week - Don't pluck gray hairs. Pull one and five come to the funeral.

Increase Sales with 3-2-1.

• 3 New Kajabi Features
• 2 Actionable Copywriting Tips
• 1 Marketing Idea to Implement Today

Thank you to this week's sponsor.

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Protect your brand identity.

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• Get special treatment by using code MARKAVOFRIEND5 at Markavo.

Three New Kajabi Features

#1 Weekly Pay Plan: Now you can design a Subscription Offer with three levels

• annual
• monthly
• and (new) weekly

Yes, an option could be to bill "every two weeks" or "every three weeks". The customer will own the product through the end of the billing cycle if the subscription is cancelled. 

#2 Setup Fee: A trial period has always been available but now a "setup fee" is an option.

• One way to use this could be to offer a discounted trial for 30 days after which time the customer begins a new billing cycle at full price.
• The setup fee is available for subscription and payment plan options.

#3 Branded App: Your own branded app could now be available in the Apple and Google Play stores.

• Currently, your customer must download the Kajabi app to access your program via mobile.
• The new branded app, however, will have your company name and logo.
• Because of the price $89 a month ($199 a month if you have a community), your business should already be on its way to a profitable stage prior to considering this option.

Two Actionable Copywriting Tips

#1 Revisit your About page.

Is it interesting or does it read like a Wikipedia bio?

Telling a story could make it more interesting. The goal of this page is not just about proving authority, "hey, I know what I'm talking about - check out my degrees and experience."

Instead, share your origin story. Describe how you got to the point of designing an online program. What obstacles did you have to overcome? What is it that finally brought you to this path? It's likely you used to be at the same point your target market is at right now. Your story will instantly be relatable and allow the reader to feel that they can overcome those same obstacles and get to the finish line, just like you.

Website visitors are going to find you more compelling and relatable when they find out you have similar interests and values.

Share what book you're reading this week. Talk about your fascination with restoring vintage cars. Show a photo of your largest spaghetti squash award from the 4H club.

Sharing the real you is what makes your website and message memorable. 

#2 Actionable Copywriting Tip.

Be THE answer.

More copywriting tips inside the Kajabi sales funnel library >>

One Marketing Idea to Implement Today

#1 Review every single offer to consider the opportunity for an upsell. Every offer could have an add-on that moves your customer closer to their goal.

Upon checkout, there is an option to add a second offer to the cart, "would you like to add fries to your order for just $2 more?"

Ideally, the upsell complements the offer.

• "For just $150 more, upgrade to the VIP version"
• "Add a 30-min coaching call before the program begins for just $99 more"
• "Receive a weekly meditation for the duration of the program for just $30 more. Click this box to add to your order."

Bonus Marketing: Learn how to write a "Grand Slam" offer (it's genius). Your brain will explode with ideas.

Design your offer with your customer's desires. Your customer has a dream and your offer fulfils that dream. 

👇Big time idea sparking in here.

Go out of your way today to do a good deed.

Helping one person might not change the world but it might change the world for one person.

Change the world by taking this survey 😲

Enjoying Kajabi tips? Send me a message and let me know. Better yet, forward this URL to a friend who has yet to start their online coaching or consulting business. 

Look for me again next Tuesday. Best wishes and much success to you,

Virginia Stockwell, Kajabi Tutor

Learn why Kajabi is the best thing since Kraft macaroni & cheese.

Become a Kajabi Expert one week at a time with my video tutorials.   

• Learn more in 30 min than three months studying on your own.
• How to design an open/close cart funnel in Kajabi.
• Includes unlimited Q&A and a tutorial suggestion box.

Work with Virginia