Why do I need an online course?

When your business is offering a service as a product, you're only able to provide the service to so many people a day before your schedule is full, right? The next step would be to offer your service as an online course where you can reach anyone in the world who needs your help.

You might be thinking, “but there’s no way I can translate my service business into an online course.” Read on.

As a personal chef, I can only provide cooking services to two clients a day max. Once I got to the point that my schedule was constantly full and I had to turn away new clients, I created a digital course about the business of becoming a personal chef. The course is available 24 hours a day for anyone to learn how to start their own personal chef business at a learning pace that fits their lifestyle. Yep, you can do it too.

Here are other examples:

• a hairdresser teaches an online course on how to successfully color your hair at home, step-by-step styling for your hair type, or how to care for your hair type properly using affiliate products
• a crafter teaches an online course on how to create a quilt in a day, how to embroider work shirts with logos, or how to build picture frames using objects found in nature
• a financial advisor creates a niche course teaching teenagers how to handle their finances, teaching beginners how to invest in the stock market, or walks seniors through what a retirement plan looks like

You may be wondering why viewers can’t just visit YouTube to find out this information.

Those videos usually run about ten minutes in length. If you offered a much more in-depth step-by-step course, all in one place and a dozen lessons long, not only would the viewer own the video collection, they would have you available to answer their questions and help them along when they get stuck.

Focused attention from the teacher is something students are willing to pay for. They’re not just purchasing a course. They’re buying information because you’re the one offering it. They’re buying you.

There’s probably a dozen things you’re skilled at right now. Your course doesn’t need to start off as all-encompassing, covering every aspect possible within your topic. It can be a mini course, something that is learned in the period of an hour or two. From there, your students will ask questions, which will lead you into the topic of the next course you create. You see where this is going…