The Copy Psychology Newsletter

For people who want their words to work harder.

Twice a month, receive practical breakdowns on what makes people click, buy, and say Yes.

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How to Make People Say ‘I Feel Like You Get Me’ Within Seconds

The Copy Psychology Newsletter: July 8, 2025 Ingroup bias is a natural tendency to feel more comfortable around people who feel familiar. This could mean someone who talks like you, works like you, or shares similar values. When that familiarity is present, trust happens faster and more easily....

by Virginia Stockwell — Jul 08, 2025

Using Temporal Landmarks to Boost Business Momentum

The Copy Psychology Newsletter: June 24, 2025 Temporal landmarks are naturally occurring or intentionally chosen moments that signal a new beginning. These can be days like the first of the month, a birthday, the start of a quarter, or even a Monday morning. Who doesn't love a fresh start in a N...

by Virginia Stockwell — Jun 26, 2025

Why Most Buyers Go Quiet (And How Smart Copy Reopens the Conversation)

The Copy Psychology Newsletter: June 10, 2025 Someone reaches out.They ask for your pricing. They request a proposal. They click your sales page. Then the conversation goes quiet. You wonder if they lost interest. You may even consider it a closed loop.But that small action they took (the inquir...

by Virginia Stockwell — Jun 10, 2025

How to Write Sales Copy With AI (without sounding like AI)

You will not stand out or achieve meaningful success by doing what everyone else is doing. Excellence comes from originality, not imitation. Yes, AI can become a helpful writing partner. It can assist with outlines, spark fresh ideas, and speed up your writing process. Most importantly, it can he...

by Virginia Stockwell — May 27, 2025

Help Your Audience Stop Delaying

THE COPY PSYCHOLOGY NEWSLETER: May 13, 2025 Use FOMO as a tool to move from them from awareness to action. People respond more strongly to the idea of missing out than to the promise of something new. 👉This is called loss aversion. It works because the mind is wired to protect what feels valuable...

by Virginia Stockwell — May 13, 2025

5 Ways to Use the Sunken Cost Fallacy in Your Copy

You already know your audience is smart. They are capable. They have goals they want to reach. But even the most driven professionals are influenced by psychology when they make decisions. One of the most common examples is the sunk cost fallacy. This can work against us in business decisions, bu...

by Virginia Stockwell — Apr 29, 2025

This Is Why Your Copy Falls Flat

Ever write something powerful, like the perfect line on your sales page or a deep truth in your bio, then feel like no one noticed? It’s not that it wasn’t good.It’s probably just that it was in the wrong spot. Let me explain. Back in the 1880s, a memory researcher named Hermann Ebbinghaus disc...

by Virginia Stockwell — Apr 15, 2025

🧠 The Zeigarnik Effect

How “Unfinished Business” Boosts Course Completion Rates Ever started a Netflix series just to “see what the hype’s about”… then accidentally watched 4 episodes? That’s the Zeigarnik Effect. A 1920s psychologist noticed waiters in a café remembered unpaid orders better than paid ones. Why? Beca...

by Virginia Stockwell — Apr 01, 2025

The High Converting Waitlist Page Copy Kit

If you’re a course creator, coach, or digital product seller, you can’t afford to launch without a strategic waitlist. Why? Because a well-crafted waitlist does more than just collect names. It builds demand, creates buzz, and fills your offer with eager buyers before you even launch. When writte...

by Virginia Stockwell — Mar 18, 2025

Limiting Beliefs Are Killing Your Sales

This step-by-step guide will show you how to identify and challenge the limiting beliefs that stop your audience from buying so you can remove objections and make your offer an easy "yes."

by Virginia Stockwell — Mar 16, 2025