The Copy Psychology Newsletter

THE COPY PSYCHOLOGY NEWSLETER: May 13, 2025 Use FOMO as a tool to move from them from awareness to action. People respond more strongly to the idea of missing out than to the promise of something new. 👉This is called loss aversion. It works because the mind is wired to protect what feels valuable...

You already know your audience is smart. They are capable. They have goals they want to reach. But even the most driven professionals are influenced by psychology when they make decisions. One of the most common examples is the sunk cost fallacy. This can work against us in business decisions, bu...

Ever write something powerful, like the perfect line on your sales page or a deep truth in your bio, then feel like no one noticed? It’s not that it wasn’t good.It’s probably just that it was in the wrong spot. Let me explain.   Back in the 1880s, a memory researcher named Hermann Ebbinghaus disc...

How “Unfinished Business” Boosts Course Completion Rates   Ever started a Netflix series just to “see what the hype’s about”… then accidentally watched 4 episodes? That’s the Zeigarnik Effect. A 1920s psychologist noticed waiters in a café remembered unpaid orders better than paid ones. Why? Beca...

If you’re a course creator, coach, or digital product seller, you can’t afford to launch without a strategic waitlist. Why? Because a well-crafted waitlist does more than just collect names. It builds demand, creates buzz, and fills your offer with eager buyers before you even launch. When writte...

This step-by-step guide will show you how to identify and challenge the limiting beliefs that stop your audience from buying so you can remove objections and make your offer an easy "yes."