The Copy Psychology Newsletter
For people who want their words to work harder.
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Twice a month, receive practical breakdowns on what makes people click, buy, and say Yes.Â
Rooted in real buyer behavior.
What if your words actually moved people?
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Click. Scroll. Delete.
That’s what your copy is competing with, every single day.
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But what if, instead of hoping your words hit the mark, you knew exactly how to make people lean in, nod along, and click “buy” like it was their idea all along?
You’ve read the tips.
The formulas.
But here’s the thing nobody tells you:
People don’t buy because your headline had the perfect number of power words.
They buy because of how it made them feel.
Behavior drives conversion.
Copy just guides it.
👉If you don’t understand what’s happening inside your buyer’s head, all the clever wordplay in the world won’t move the needle.
Practical. Tactical. Backed by buyer behavior. Each edition breaks down one concept and shows how it’s used in real-world copy.
No fluff. No filler.
Just psychology that make you rethink your last landing page.
Who Is This For?
If you’ve ever…
- Written copy that sounded good… but didn’t convert
- Wondered why that landing page worked
- Felt overwhelmed trying to “write like a marketer”
- Wanted to sharpen your copy skills without taking a $2,000 course
This is for you🍓
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Q: Is this for beginner or advanced copywriters?
Both. If you’ve written copy, you’ll get better. If you’re just starting, you’ll skip years of guessing.
Q: How long are the emails?
Bite-sized enough to read over coffee. Meaty enough to change your next campaign.
PAST ISSUES
You'll receive access to all issues, current and past.
Edition Apr 1-14, 2025
Ever started a Netflix series just to “see what the hype’s about”… then accidentally watched 4 episodes?
That’s the Zeigarnik Effect.
A 1920s psychologist noticed waiters in a café remembered unpaid orders better than paid ones. Why? Because the task wasn’t complete. Our brains hate open loops.
We’re biologically wired to want closure.
This is good news if you're a course creator, coach, or consultant because your audience’s unfinished progress might be your most powerful engagement tool.
Here are the exact 3 ways to open loops inside your content...
This is Issue #3. Subscribe.
Edition March 18-31, 2025
If you’re a course creator, coach, or digital product seller, you can’t afford to launch without a strategic waitlist.
Why? Because a well-crafted waitlist does more than just collect names. It builds demand, creates buzz, and fills your offer with eager buyers before you even launch. When written the right way, a waitlist taps into powerful psychological triggers that make people not just want to sign up, but need to.
Here's how to write high converting copy for that waitlist page...
This is Issue #2. Subscribe.
Edition March 4-17, 2025
Limiting beliefs are what cause your leads to hesitate, second-guess themselves, or assume your product or service won’t work for them, even when it’s exactly what they need.
If you understand what’s holding them back, you can speak directly to those doubts in your messaging.
This week's edition will show you how to craft messaging that overcomes the limiting beliefs of your clients.
This is Issue #1. Subscribe.
